The Unplugged Alpha
by
Richard Cooper

Self-help, Non-fiction
Richard Alex Jenkins
I read this book a few years ago after going through divorce and trying to reestablish my life as an alpha stud or something of that ilk but I struggled to have a concrete opinion of it then (and now) because of how much posturing it does and the message it gets across that men rule the world and women supposedly tremble in our wake.
A lot of what it says is true: if you don't rate yourself as the bees knees then nobody else will and it's good to get to grips with who you are and your core needs and desires (like shagging everything that moves), so this is a very personal journey and one you should probably keep to yourself because, after all, giant gonad-laden alpha males are rather one-dimensional and boring, not intellectual at all and crush beta pansies at the local watering hole.
No, it's not your fault for having low self-esteem and many of us are simply made that way, but that doesn't mean this book is abhorrent either, but an attempted kick up the backside by an author who wants to help himself by helping you.
More importantly, is there anything particularly memorable about this book, or juicy tips to get knickers falling down in their droves? Not really.
> Look after yourself and learn to focus.
> Work hard, or work harder than before.
Other than that, there's nothing particularly enlightening on display here, but I also feel I'm now a better and more worthwhile person than in the past, so three stars from me because that could, in part, be attributable to reading this book? Plus I didn't absolutely hate it.
Overall, I can't recommend The Unplugged Alpha because the ego on display is horrible and there are better and more earnestly rewarding books of this type around.
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